BOSTON, Mass.— The grand opening of DICK’S House of Sport in Boston, Massachusetts, showcasing the HitTrax multi-sport cage, was a massive success! Located in the heart of the city as part of the Prudential Center shopping complex, the event drew thousands of customers eager to explore the new multi-level experiential store.
“The cage was very busy throughout the entire weekend! It drew crowds all day and people were excited that it offered multi-sport capabilities.”
– Hillary Ciccarello, DICK’S Sporting Goods Community & Events Manager
In DICK’S House of Sport locations customers can book 15-minute sessions in The Cage to test their favorite products and hone their skills in various sports such as baseball/softball, soccer, lacrosse, ice hockey, or field hockey. Powered by HitTrax Suite, the installation supports an integrated pitching machine, large projection screen, and measures real-time performance metrics and generates reports for each piece of equipment used. Simply input the product information into the kiosk, and get swinging, kicking, or shooting! Additionally, engaging games like “Target Practice” and “Brick Breaker” provide customers with competitive challenges, allowing them to compete for high scores.
DICK’S Sporting Goods has hosted numerous ‘meet & greets’ featuring special guests like former Red Sox legend David Ortiz. Fans enthusiastically waited for their opportunity to receive his autograph, making their experience of purchasing their favorite team’s merchandise all the more memorable.
DICK’S Sporting Goods has been a long-term partner of HitTrax with over 200 DSG stores with HitTrax cages, including all of the new House of Sport locations. Click here to find a DICK’S location that has one near you!
